Work-from-Home Professional

Likes

Tools, boundaries, productivity

Dislikes

Commute talk, office-centric

Recommended sales approaches

• The AIDA Attention, Interest, Desire, Action.
• The Apology Sincere apology for a past issue; then make it right with offer.
• The Assumptive Close Assume the sale: 'When would you like delivery?'
• The Badge Award or certification badge.
• The Co-Pilot We help them do it.
• The Curious Ask what they're looking for and mirror their language.
• The Elevator 30-second pitch; crisp and clear.
• The First Step Easy first step to get started.
• The Foot-in-the-Door Small yes first (e.g. quick survey), then larger ask.
• The Improv No script; adapt to each person.
• The Loyalty Reward repeat or long-term commitment.
• The Mass Personalization Personalized at scale.
• The Member Price Members get a special price.
• The Mission Lead with mission; buy-in to cause.
• The Relationship Focus on building rapport; sell through trust over time.
• The Retarget Retarget with message based on behavior.
• The Simple Simple and easy.
• The Social Proof Use testimonials, case studies, and 'others like you' to persuade.
• The Tagline Memorable tagline that sticks.
• The Trade-In Trade in; credit toward purchase.