Social Butterfly

Likes

Networking, events, community

Dislikes

Solo, isolated

Recommended sales approaches

• The Always On Always available when they need.
• The Data Drop Lead with one striking stat.
• The Early Bird Early adopters get a better deal.
• The Ecosystem Part of a larger ecosystem.
• The Feel-Felt-Found I understand you feel X; others felt that; they found Y.
• The Freemium Free tier to get them in; upsell later.
• The Guarantee Strong guarantee to remove risk.
• The Guarantee Strong guarantee to remove risk.
• The Insider Tip What insiders use.
• The Invitation Invite them to an event or experience tied to the offer.
• The Joke Appropriate humor to connect.
• The Learning System learns and improves.
• The Nice-to-Have Makes life better.
• The Onboarding Great onboarding as part of the sale.
• The Reverse Ask them to sell you on why they'd say no.
• The Roadmap Show roadmap; get them invested.
• The Secret Share a 'secret' or insider angle.
• The Simple Simple and easy.
• The Three Bullets Three benefits only; clear and memorable.
• The Trigger-Based Offer when trigger event happens.
• The Voice Leave a voice note; more human.