Single Parent

Likes

Value, convenience, understanding

Dislikes

Judgment, luxury pitch

Recommended sales approaches

• The Accountability Accountability partner or check-in.
• The Boomerang Return their objection as a benefit.
• The Co-Pilot We help them do it.
• The Cold Warm Reference something specific about them to show research.
• The Comparison Chart Us vs. competitor in a chart.
• The Complete Solution Complete solution for the problem.
• The Decoy Add a third option to make preferred choice obvious.
• The Feature-Benefit Every feature tied to a benefit for them.
• The Hybrid Support Bot plus human when needed.
• The Implementer We implement for them.
• The Loss Leader One item at a loss to win the relationship.
• The Next Step Natural next step from where they are.
• The Positive Negative Acknowledge a downside, then outweigh with benefits.
• The Promise Clear promise of outcome.
• The Reversible Easy to reverse or cancel.
• The Summary Close Summarize benefits and ask for the order.
• The Tour Walk them through the product.
• The Transparent Transparent pricing and terms.
• The Value Position as best value for money.