Restaurant Owner

Likes

Margins, operations, trends

Dislikes

Theory, no ops

Recommended sales approaches

• The A/B Test messages and optimize.
• The Down-Sell Offer smaller option if they refuse main.
• The Early Bird Early adopters get a better deal.
• The Feature-Benefit Every feature tied to a benefit for them.
• The Flexible Flexible to their needs.
• The Jingle Catchy phrase or jingle (if applicable).
• The Mutual Connection We both know X; they suggested I reach out.
• The Obvious Choice Once you see it, it's obvious.
• The Package Bundle several items for one price.
• The Puppy Dog Let them try it with an easy return—they get attached.
• The Quote Powerful quote from customer or expert.
• The Referral Ask Ask for a referral from a happy customer in front of them.
• The Workshop Run a workshop; sell at the end.