Repeat Customer

Likes

Recognition, loyalty rewards, ease

Dislikes

Being treated as new, friction

Recommended sales approaches

• The A/B Test messages and optimize.
• The BAB Before-After-Bridge: where they are, where they could be, how.
• The Bundle Bundle for perceived value and higher ticket.
• The Cold Warm Reference something specific about them to show research.
• The Common Ground Find shared interest or experience.
• The Demo Show, don't tell; let the product sell itself.
• The Disruptor We're disrupting the old way.
• The Joke Appropriate humor to connect.
• The Lifecycle Different offer per lifecycle stage.
• The Ready For those ready to buy now.
• The Retarget Retarget with message based on behavior.
• The Review Read or show a glowing review.
• The Self-Serve They can help themselves.
• The Success Path Show path to success with your product.
• The Try Before Free trial or demo to reduce risk.
• The Volume More you buy, more you save.