Religious/Churchgoer

Likes

Trust, community, values alignment

Dislikes

Sleazy tactics, pressure, misalignment

Recommended sales approaches

• The Automation Automated sequence that feels personal.
• The Award-Winning Awards and recognition.
• The Big Scale and resources of big company.
• The Challenge Run a challenge (e.g. 5-day); sell solution.
• The Demo Show, don't tell; let the product sell itself.
• The FOMO Others are buying; don't miss out.
• The Insider Tip What insiders use.
• The Lunch Offer to buy lunch and chat; low-pressure.
• The Make It Right Something went wrong; here's how we fix it.
• The Member Price Members get a special price.
• The Metaphor Explain with a metaphor they get.
• The New Standard We're setting the new standard.
• The Pilot Propose a small pilot before full commitment.
• The Problem Agitation State problem, agitate, then solve.
• The Quick Win Offer a small win first to build trust.
• The Showing Show the product in action.
• The Simplifier Simplify their problem and your solution in one sentence.
• The Standalone No dependencies; works alone.
• The Supported Great support when they need it.
• The Telling Tell confidently; assume they want to hear.
• The Workshop Run a workshop; sell at the end.