Quality-Over-Quantity

Likes

Quality, longevity, craftsmanship

Dislikes

Cheap, disposable

Recommended sales approaches

• The Add-On After the first yes, add complementary items.
• The Bump Add one more item at close.
• The Comparison Chart Us vs. competitor in a chart.
• The Decoy Add a third option to make preferred choice obvious.
• The Invitation Invite them to an event or experience tied to the offer.
• The Mastermind Put them in a group of peers.
• The Questioning Ask more questions; let them convince themselves.
• The Retarget Retarget with message based on behavior.
• The Workshop Run a workshop; sell at the end.