Outdoor Adventurer

Likes

Durability, adventure, sustainability, stories

Dislikes

Indoor-focused, fragile products

Recommended sales approaches

• The All-in-One One solution for everything.
• The Authority Figure Dress and speak with confidence; use titles and credentials.
• The Consistency Get a small commitment, then align the next ask with that identity.
• The DIY They're in control.
• The Dave Approach and say 'Hey Dave! I haven't seen you in years!' and segue into your pitch.
• The Elevator 30-second pitch; crisp and clear.
• The Local Local business or sourcing.
• The Secret Share a 'secret' or insider angle.
• The Underdog Fighting for you against the big guys.
• The Volume More you buy, more you save.