Multicultural Urbanite

Likes

Diversity, options, authenticity

Dislikes

Narrow appeal, stereotyping

Recommended sales approaches

• The Beta Invite to beta; early access and feedback.
• The Curious For the curious; low commitment to start.
• The Delight Delight them with unexpected value.
• The Disruptor We're disrupting the old way.
• The Flexible Flexible to their needs.
• The Local Local business or sourcing.
• The Name-Drop Mention a known client or brand they respect.
• The PAS Problem-Agitate-Solve structure.
• The Partner Position as partner, not vendor.
• The Problem Agitation State problem, agitate, then solve.
• The Question Open with a question that creates curiosity.
• The Quick Win Offer a small win first to build trust.
• The Roadmap Show roadmap; get them invested.
• The Scalable Grows with them.
• The Try Before Free trial or demo to reduce risk.