Military/Veteran

Likes

Respect, structure, mission, brotherhood

Dislikes

Disrespect, flakiness, vague goals

Recommended sales approaches

• The BAB Before-After-Bridge: where they are, where they could be, how.
• The Coach We coach them through it.
• The Common Ground Find shared interest or experience.
• The Complete Solution Complete solution for the problem.
• The Compliment Lead with a genuine compliment about their style/choice, then tie to your product.
• The Downgrade Offer a lower tier if they hesitate.
• The Flexible Flexible to their needs.
• The Leave-Behind Leave something valuable even if they don't buy.
• The Make It Right Something went wrong; here's how we fix it.
• The No-Brainer So good it's a no-brainer.
• The Package Bundle several items for one price.
• The Puppy Dog Let them try it with an easy return—they get attached.
• The Social Proof Use testimonials, case studies, and 'others like you' to persuade.
• The Surprise Delivery Unexpected extra in the box.
• The Trade-In Trade in; credit toward purchase.
• The Unboxing Make unboxing an experience.
• The Urgency Deadline or scarcity to prompt action.
• The Waitlist Exclusive waitlist; launch with urgency.