Local Patriot

Likes

Local, small biz, community

Dislikes

Big corporate, impersonal

Recommended sales approaches

• The A/B Test messages and optimize.
• The Affiliate Let them earn by referring.
• The Best-Kept Secret Best-kept secret in the industry.
• The Done-For-You We do it for them.
• The Early Access Early access to new features.
• The Ethical Ethical business practices.
• The First Step Easy first step to get started.
• The Foundation Foundation for everything else.
• The Handwritten Handwritten note or personal touch.
• The Improv No script; adapt to each person.
• The Objection Map Prepared answers for common objections.
• The One-Liner Single sentence that captures the offer.
• The Puppy Dog Let them try it with an easy return—they get attached.
• The Referral Ask Ask for a referral from a happy customer in front of them.
• The Standalone No dependencies; works alone.
• The Try Before Free trial or demo to reduce risk.