Investor Mindset

Likes

ROI, metrics, upside

Dislikes

Cost-only focus, no upside

Recommended sales approaches

• The Assessment Free assessment that reveals need.
• The BAB Before-After-Bridge: where they are, where they could be, how.
• The Break-Up Maybe we're not a fit; release them.
• The Certification Certify them; they become advocates.
• The Compliment Sincere compliment to open.
• The Exclusivity Only for people like you; invite-only.
• The Game Changer This changes everything.
• The Guarantee Strong guarantee to remove risk.
• The Human Touch Personal note in automated flow.
• The Innovative We're the innovative choice.
• The Intro Get introduced by a mutual contact.
• The Mastermind Put them in a group of peers.
• The Metaphor Explain with a metaphor they get.
• The Name-Drop Mention a known client or brand they respect.
• The Reversible Easy to reverse or cancel.
• The Secure Security and compliance first.
• The Simple Simple and easy.
• The Tagline Memorable tagline that sticks.
• The Video Personal video message instead of text.