Health-Conscious

Likes

Health, natural, evidence

Dislikes

Junk, chemicals, pseudoscience

Recommended sales approaches

• The Assumption Challenge Challenge a belief they hold to open mind.
• The Challenge Run a challenge (e.g. 5-day); sell solution.
• The Consultative Ask discovery questions first; position your solution as the answer to their stated needs.
• The Cost of Inaction Spell out what inaction costs them.
• The Demo Day Live or recorded demo.
• The FOMO Others are buying; don't miss out.
• The Hand-Off Warm hand-off to a specialist or manager.
• The Hidden Gem Not everyone knows yet.
• The Industry Leader Leader in the industry.
• The Integration Integrates with what they already use.
• The Jingle Catchy phrase or jingle (if applicable).
• The Old Friend Act like you know them from somewhere; ask about 'last time we met' and transition to offer.
• The Onboarding Great onboarding as part of the sale.
• The One-Time One-time payment; own it.
• The Payment Plan Break price into small payments to reduce sticker shock.
• The Premium Position as premium; price as proof.
• The Roadmap Show roadmap; get them invested.
• The Supported Great support when they need it.
• The Trend Tie to a trend they care about.
• The Veteran Years of experience.
• The Webinar Educate via webinar; offer at the end.