Freelancer/Gig Worker

Likes

Flexibility, low commitment, side income

Dislikes

Long contracts, rigid terms

Recommended sales approaches

• The Add-On After the first yes, add complementary items.
• The Alternative Close Give two choices, both leading to a yes.
• The Always On Always available when they need.
• The BAB Before-After-Bridge: where they are, where they could be, how.
• The Coffee Quick coffee meeting; casual.
• The Consultative Ask discovery questions first; position your solution as the answer to their stated needs.
• The Dave Approach and say 'Hey Dave! I haven't seen you in years!' and segue into your pitch.
• The Disruptor We're disrupting the old way.
• The Downgrade Offer a lower tier if they hesitate.
• The Jingle Catchy phrase or jingle (if applicable).
• The Must-Have Everyone needs this.
• The Onboarding Great onboarding as part of the sale.
• The Premium Position as premium; price as proof.
• The Rent Rent when you need it.
• The Self-Serve They can help themselves.
• The Story Weave product into a story.
• The Trigger Reach out when a trigger event happens (new job, etc.).
• The Value Position as best value for money.