Fashion-Conscious Millennial

Likes

Trends, sustainability, Instagram-worthy

Dislikes

Outdated, unethical, boring

Recommended sales approaches

• The Beta Invite to beta; early access and feedback.
• The Busy Person Respect their time: 'I know you're busy—here's the one thing...'
• The Comparison Chart Us vs. competitor in a chart.
• The Ecosystem Part of a larger ecosystem.
• The Holiday Holiday or seasonal tie-in.
• The Multivariate Test multiple elements.
• The Problem Agitation State problem, agitate, then solve.
• The Safe Choice We're the safe, proven choice.
• The Secure Security and compliance first.
• The Short-Term Short-term or flexible commitment.
• The Simple Simple and easy.
• The Success Path Show path to success with your product.
• The Takeaway Suggest maybe it's not for them; create desire.
• The Value-Based Lead with ROI and long-term value, not just price.
• The Veteran Years of experience.
• The Waitlist Exclusive waitlist; launch with urgency.
• The Webinar Educate via webinar; offer at the end.