Environmental Advocate

Likes

Eco credentials, transparency, impact

Dislikes

Greenwashing, waste, harm

Recommended sales approaches

• The Add-On After the first yes, add complementary items.
• The Audit Free audit; findings lead to sale.
• The Before/After Show transformation with your product.
• The Birthday Birthday or anniversary message with offer.
• The Calendar Get them to book a slot; commitment.
• The Consistency Get a small commitment, then align the next ask with that identity.
• The Cross-Sell Sell related product to existing customer.
• The Dave Approach and say 'Hey Dave! I haven't seen you in years!' and segue into your pitch.
• The Delight Delight them with unexpected value.
• The Innovative We're the innovative choice.
• The Intro Get introduced by a mutual contact.
• The Joke Appropriate humor to connect.
• The Mirror Mirror their words and style to build rapport.
• The Mutual Connection We both know X; they suggested I reach out.
• The Niche Speak directly to their industry or role.
• The Objection Map Prepared answers for common objections.
• The PAS Problem-Agitate-Solve structure.
• The Press As seen in / featured in.
• The Visual One strong image or diagram that sells.