Doctor/Physician

Likes

Evidence, efficiency, prestige, outcomes

Dislikes

Pseudoscience, pushy, waste of time

Recommended sales approaches

• The Alternative The alternative to the default choice.
• The Analogy It's like X for Y.
• The Beta Invite to beta; early access and feedback.
• The Complete Solution Complete solution for the problem.
• The FOMO Others are buying; don't miss out.
• The Listening Listen more than talk; respond to what they say.
• The Loss Aversion Frame around what they lose by not acting.
• The Mass Personalization Personalized at scale.
• The No-Brainer So good it's a no-brainer.
• The Not Yet Nurture until they're ready.
• The One-Liner Single sentence that captures the offer.
• The Payment Plan Break price into small payments to reduce sticker shock.
• The Permission May I share an idea with you?
• The Personalization Use their name and relevant details.
• The Proven Proven track record.
• The Reciprocity Give value first (content, help), then ask.
• The Takeaway Suggest maybe it's not for them; create desire.
• The Value-Based Lead with ROI and long-term value, not just price.
• The Video Personal video message instead of text.