DIY Enthusiast

Likes

Control, learning, customization

Dislikes

Done-for-you only, no options

Recommended sales approaches

• The Alternative Close Give two choices, both leading to a yes.
• The Calendar Get them to book a slot; commitment.
• The Coach We coach them through it.
• The Committed For those ready to commit.
• The Consistency Get a small commitment, then align the next ask with that identity.
• The Context Contextual offer based on situation.
• The Ethical Ethical business practices.
• The Free Sample Offer something free (sample, trial, audit) to lower guard and demonstrate value.
• The Moment Right message at the right moment.
• The Questioning Ask more questions; let them convince themselves.
• The Reverse Ask them to sell you on why they'd say no.
• The Share Share or pool with others.
• The Showing Show the product in action.
• The Trigger-Based Offer when trigger event happens.