Deal-of-the-Day Fan

Likes

Urgency, discounts, exclusivity

Dislikes

Full price, no urgency

Recommended sales approaches

• The Affiliate Let them earn by referring.
• The Alternative The alternative to the default choice.
• The Ben Franklin List pros and cons; guide to pros.
• The Beta Invite to beta; early access and feedback.
• The Challenge Run a challenge (e.g. 5-day); sell solution.
• The Columbo One more thing—soft add-on or close.
• The Committed For those ready to commit.
• The Fast Speed and performance.
• The Integration Integrates with what they already use.
• The Loss Leader One item at a loss to win the relationship.
• The Multi-Touch Several light touches (email, call, content) over time.
• The Observation Comment on something you notice about them.
• The PAS Problem-Agitate-Solve structure.
• The Powerful Powerful for those who need it.
• The Urgency Deadline or scarcity to prompt action.