Credit Maximizer

Likes

Points, flexibility, payment plans

Dislikes

Cash-only, no rewards

Recommended sales approaches

• The Authority Lead with credentials, data, or expert endorsement.
• The Coach We coach them through it.
• The Curious For the curious; low commitment to start.
• The Industry Leader Leader in the industry.
• The Insider Tip What insiders use.
• The Listening Listen more than talk; respond to what they say.
• The Mutual Connection We both know X; they suggested I reach out.
• The Observation Comment on something you notice about them.
• The Package Bundle several items for one price.
• The Question Open with a question that creates curiosity.
• The Raving Fan Turn them into a raving fan with over-delivery.
• The Underdog We're the small one fighting for you.