Creative Professional

Likes

Story, design, uniqueness, flexibility

Dislikes

Corporate speak, one-size-fits-all

Recommended sales approaches

• The Automation Automated sequence that feels personal.
• The Badge Award or certification badge.
• The Before/After Show transformation with your product.
• The Case Study Walk through a similar client's success.
• The Downgrade Offer a lower tier if they hesitate.
• The Hand-Off Warm hand-off to a specialist or manager.
• The Milestone Congratulate a milestone; tie to offer.
• The Optional Optional but valuable.
• The Question Stack Ask a series of yes-leading questions to build momentum.
• The ROI Calculator Show numbers: cost vs. return.
• The Reconnect Reach out to past customers or leads.
• The Rent Rent when you need it.
• The Secure Security and compliance first.
• The Success Path Show path to success with your product.
• The Unboxing Make unboxing an experience.
• The Urgency Deadline or scarcity to prompt action.
• The Webinar Educate via webinar; offer at the end.
• The Workshop Run a workshop; sell at the end.