Corporate Executive

Likes

Efficiency, data, authority, premium service

Dislikes

Wasted time, pushy sales, vague promises

Recommended sales approaches

• The Automation Automated sequence that feels personal.
• The Best-of-Breed We do one thing best; integrate with rest.
• The Curiosity Gap Tease information they want; offer fills the gap.
• The Decoy Add a third option to make preferred choice obvious.
• The Done-For-You We do it for them.
• The Downgrade Offer a lower tier if they hesitate.
• The Full-Service We do it all for them.
• The Multi-Touch Several light touches (email, call, content) over time.
• The Needs-Based Uncover pain points, then present your offer as the solution.
• The Obvious Choice Once you see it, it's obvious.
• The Referral Ask Ask for a referral from a happy customer in front of them.
• The Roadmap Show roadmap; get them invested.
• The Segment-Specific Message tailored to their segment.
• The Summary Close Summarize benefits and ask for the order.
• The Surprise Unexpected extra or upgrade to delight.