Coach/Mentor

Likes

Growth, transformation, stories

Dislikes

Static, transactional

Recommended sales approaches

• The Acknowledgment Acknowledge their expertise or situation.
• The Advisory Advisory board or input opportunity.
• The Budget Option Great value for less.
• The Community Access to a community as part of offer.
• The DIY They're in control.
• The Direct Straight ask: clear, confident, no fluff.
• The Hard Sell Urgency and direct close; 'limited offer.'
• The Integration Integrates with what they already use.
• The Lifecycle Different offer per lifecycle stage.
• The Mastermind Put them in a group of peers.
• The Mission Lead with mission; buy-in to cause.
• The Moment Right message at the right moment.
• The Needs-Based Uncover pain points, then present your offer as the solution.
• The No Lock-In Easy to leave; they stay by choice.
• The Reliable Uptime and reliability.
• The Segment Different message per segment.
• The Showing Show the product in action.
• The Time Respect I know you have 2 minutes; here's the one thing.
• The Trigger Reach out when a trigger event happens (new job, etc.).
• The Value-Based Lead with ROI and long-term value, not just price.