Car Enthusiast

Likes

Specs, performance, community, authenticity

Dislikes

Generic pitch, no depth

Recommended sales approaches

• The Annual Pay annually; save vs. monthly.
• The Best-Kept Secret Best-kept secret in the industry.
• The Capstone The final piece they need.
• The Co-Pilot We help them do it.
• The Cold Warm Reference something specific about them to show research.
• The Committed For those ready to commit.
• The Follow-Up Value Each follow-up includes something useful.
• The Give First Give value with no ask.
• The Guarantee Strong guarantee to remove risk.
• The Hidden Gem Not everyone knows yet.
• The Insider Tip What insiders use.
• The Metaphor Explain with a metaphor they get.
• The Multi-Touch Several light touches (email, call, content) over time.
• The One Thing Reduce to one compelling benefit.
• The Pilot Propose a small pilot before full commitment.
• The Powerful Powerful for those who need it.
• The Premium Alternative Better than the free option.
• The Referral Loop Give discount for referring others.
• The Risk Reversal You take the risk (guarantee, trial).
• The Standard This is the standard; everyone uses it.