Brand Loyalist

Likes

Consistency, trust, familiarity

Dislikes

Unknown brands, switching cost

Recommended sales approaches

• The Authority Figure Dress and speak with confidence; use titles and credentials.
• The Custom Custom solution for them.
• The Demo Day Live or recorded demo.
• The Improv No script; adapt to each person.
• The Make It Right Something went wrong; here's how we fix it.
• The Partner Position as partner, not vendor.
• The Reciprocity Give value first (content, help), then ask.
• The Safe Choice We're the safe, proven choice.
• The Small Small business; personal touch.