Blue-Collar Worker

Likes

Straight talk, durability, fair price, no fluff

Dislikes

Fancy jargon, upselling, waste

Recommended sales approaches

• The Apology Sincere apology for a past issue; then make it right with offer.
• The Automation Automated sequence that feels personal.
• The Challenge Run a challenge (e.g. 5-day); sell solution.
• The Demo Show, don't tell; let the product sell itself.
• The Fast Speed and performance.
• The Foot-in-the-Door Small yes first (e.g. quick survey), then larger ask.
• The Invitation Invite them to an event or experience tied to the offer.
• The Learning System learns and improves.
• The Multivariate Test multiple elements.
• The Reversible Easy to reverse or cancel.
• The Social Proof Use testimonials, case studies, and 'others like you' to persuade.
• The Tagline Memorable tagline that sticks.
• The Telling Tell confidently; assume they want to hear.
• The Three Bullets Three benefits only; clear and memorable.
• The Tour Walk them through the product.
• The Voice Leave a voice note; more human.