Alternative/Nonconformist

Likes

Authenticity, indie brands, real talk

Dislikes

Corporate, mainstream, fake sincerity

Recommended sales approaches

• The AIDA Attention, Interest, Desire, Action.
• The Affiliate Let them earn by referring.
• The Direct Straight ask: clear, confident, no fluff.
• The Follow-Up Value Each follow-up includes something useful.
• The Member Price Members get a special price.
• The Mirror Mirror their words and style to build rapport.
• The Moment Right message at the right moment.
• The Must-Have Everyone needs this.
• The Mutual Connection We both know X; they suggested I reach out.
• The Not Yet Nurture until they're ready.
• The Old Friend Act like you know them from somewhere; ask about 'last time we met' and transition to offer.
• The Optional Optional but valuable.
• The Press As seen in / featured in.
• The Promise Clear promise of outcome.
• The Relationship Focus on building rapport; sell through trust over time.
• The Review Read or show a glowing review.
• The Secret Share a 'secret' or insider angle.
• The Trade-In Trade in; credit toward purchase.