Academic/Researcher

Likes

Evidence, citations, rigor

Dislikes

Hype, no citations

Recommended sales approaches

• The A/B Test messages and optimize.
• The Complete Solution Complete solution for the problem.
• The Custom Quote We'll quote based on your needs.
• The Decoy Add a third option to make preferred choice obvious.
• The Direct Straight ask: clear, confident, no fluff.
• The Exclusivity Only for people like you; invite-only.
• The Freemium Free tier to get them in; upsell later.
• The Niche Expert We only do this one thing; we're the best.
• The Objection Handler Address objections proactively with proof and empathy.
• The Quiz Quiz that segments and recommends your offer.
• The Ready For those ready to buy now.
• The Scalable Grows with them.
• The Telling Tell confidently; assume they want to hear.
• The Time Respect I know you have 2 minutes; here's the one thing.